Tarte Shape Tape Concealer (Authentic)

Tarte Cosmetics is an American cosmetics company known for its focus on natural ingredients and cruelty-free formulas. Founded by Maureen Kelly, the brand emphasizes using high-quality ingredients like Amazonian clay, maracuja, and other botanical extracts in its products.

Tarte Cosmetics gained popularity for its innovative approach to makeup, offering a range of products that enhance natural beauty while providing high-performance results. Some of their most iconic products include the Shape Tape Concealer, known for its full coverage and long-lasting wear, and the Amazonian Clay 12-Hour Full Coverage Foundation, a popular choice for its matte finish and buildable coverage.

Tarte Cosmetics has built a strong reputation for its commitment to sustainability and ethical practices. They are known for their cruelty-free and often vegan formulas, as well as their efforts to minimize their environmental impact.