ANUA is a Korean skincare brand that focuses on natural and organic ingredients to provide gentle yet effective care. They are known for their minimalist approach to skincare, using high-quality botanical extracts and avoiding harsh chemicals.

ANUA's most popular product lines include the Heartleaf line, which is formulated with Houttuynia Cordata extract to soothe and calm sensitive skin, and the Peach line, which incorporates niacinamide to brighten and even out skin tone.